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Norman Potter

19 octobre 201314 novembre 2015 pl

Good design can both do its job well and speak to us.

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 Paul Rand
Jean Giono 

inspiration

"There is much beauty in the superficial complexity of nature. But there is a deeper beauty in the simplicity of underlying processes that account for the external complexity. There is beauty in the intricacy of human thinking when an intelligent person is confronted with a difficult problem. But there is a deeper beauty in the basic information processes and their organization into simple schemes of heuristic search that make that intricate human thinking possible. It is a sense of this latter beauty—the beauty of simplicity—that we have tried to convey to you."

–Simon & Newell

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